Essay · No. 1
Build What Is Worthy
There is something seductive about capability. Give people a new tool and the first question is usually what it can do. This is reasonable. It is also incomplete. Technology increasingly allows us to ask “can we?” The more important question is “should we?” The answer is rarely available in the product demonstration.
Building begins before the building. It begins with choosing a problem, deciding whose experience matters, and noticing what an apparently elegant solution might make harder. A system can be efficient by its own measures and exhausting for the person required to use it. Another login is not, in itself, a contribution to civilization.
I keep returning to ordinary decisions. What are we eating? What do we already have? What matters to the people around the table? These questions are small only from a distance. Up close, they contain time, money, health, culture and care. The point of food technology is not to make dinner resemble an administrative procedure. Dinner has enough stakeholders already.
Purpose should come before the instrument. If the purpose is to help people make a better decision, then more options are not automatically better. Neither is more information. Sometimes useful work means reducing the burden: bringing the relevant things together, making the trade-offs understandable, and leaving the person with genuine agency.
That requires restraint. We should be able to explain why something belongs, not merely why it was possible to add it. We should also be willing to remove it when its demands exceed its value. A feature can be impressive and still be an unwelcome guest at the table.
Worthiness is not a promise that every decision will be right. It is a discipline for making decisions and accepting responsibility when they are not. Who is this for? What problem actually matters? What deserves to survive? Are we making life better—or just adding another login? Those questions do not produce a particularly dramatic launch video. They may, however, produce something worth keeping. That seems a better ambition than being briefly impossible to ignore.
Keep the questions open ↓