Serve. Preserve. Build.

Helping people answer the most persistent question in household history: what are we eating?

People do not need another 8,000 recipes. They need help deciding which meal actually makes sense for the people eating it—their preferences and needs, expert guidance, and what's already in the kitchen.

Personal Intelligence, Maestro Intelligence and Pantry Intelligence bring those considerations together. The purpose is not a larger list. It is a meal that makes sense. Most meal apps give a list; TFM gives the right one.

Food decisions contain more than ingredients. They contain time, value, health, memory and care. That is why the work begins with people, rather than with technology looking for something to do.

Technology is the instrument.
Food Intelligence is the service.
Human flourishing is the purpose.

I helped co-create and steward a project dedicated to preserving the people, stories and memory that shaped Tijuana.

Cities have memories. They live in people and places, in the stories that are told and the details that are kept. If nobody takes responsibility for preserving them, eventually someone says, “I think there used to be something important here.” That is not much of an archive.

La Vida de Tijuana belongs to that responsibility: giving attention and care to the city's memory.

Preservation is not the opposite of building. It helps us understand what a place values before deciding what comes next. A cross-border perspective can be open to possibility without losing its sense of where it comes from.

Nearly three decades across public service, finance, executive government and advisory work shaped the way I approach decisions.

Elected and appointed leadership brings different responsibilities, but both require attention to the people a system serves. Finance brings resource choices into focus. Executive government asks how priorities become the work of an institution.

Advisory and consulting work based in San Diego carries that operating experience into a cross-border perspective. Tijuana, Baja California and Southern California are not abstract points on a map. They are the context in which much of my life and judgment were formed.

The underlying work remains familiar: understand the system, identify what matters, decide with incomplete information, take responsibility for the consequences, and improve what comes next.